Gucci launched its first perfume, Gucci No. 1, in 1974. Known for its luxury Italian roots, this brand takes pride in its refined style. Gucci perfumes blend boldness with elegance, reflecting the brand's creative spirit. 

Their scents began with the classic floral notes of Gucci Bloom, inspired by the famous 1960s “Flora” pattern. Over time, these rich fragrances grew into the sensual charm of Gucci Guilty, which celebrates individuality and confidence. Each scent is like a piece of art, capturing the essence of Gucci's bold fashion vision.